The Usual Mistakes in Small Business

     
  

   A difficult task is to identify all mistakes that could be made in a small business because of that these might pile up in numbers to the skies. Anyhow this article will attempt to point out some common ones.     

 At the time of setting up one small business, the idea for seemingly has matured in the new entrepreneur's head that the next step is to commercialise it; however the process of maturity hasn't reached the climax if it isn't identified the nature of the product. This is the first mistake when the new entrepreneur overlooks the fact of being dealing with a new product or just selling a one already in the market. Not having clear what kind of product is trading, his marketing strategy will be wrong at very beginning. It mustn't be designed the same marketing plan for a new product or that existent in the market. Anyhow, it is very common mistake to trade the same product as the others do with no any peculiar difference in price or service. Then for the customer, it means no a great deal to buy the same product from anyone in the market.

       A fatal omission for a small business -even a capital sin for corporations, it is not having done a market research on the product which is going to be traded or manufactured. If this research is overlooked, the manufacturer or trader doesn't know about any relation between the product and the market in terms of price, plan and promotion -what make a product saleable. So the business doesn't recognize the potential or real customers when it is unknown its market target.

       It is important to highlight the sort of business where family plays an important role. Family business.

       A family business is considered the Crown Jewel. Any advice that comes from outside is often regarded like vicious on account of that it hasn't welled up in the bosom of the family, though. No member of the family has expertise on the area on which the suggestion was made. So the wrong decisions are taken putting behind the good ones by this fact.

       One common mistake in a family business, it is not to difference what is family matter from business one –here is where money is tied down to heart. So all this creates entanglement in the daily operations of the business. Besides, one business is not the chance for the unemployed member of the family to get a job.

       About finances and administration of a small business, I should mention those mistakes for aping low-tax strategies of corporations, sometimes the new entrepreneur incurs costly procedures no proper for the size of his business -what could stifle his working capital to the worst. It is quite important to keep books adjusted to the real situation of the business. There shouldn't be a double accountancy, one for the taxes and the ideal for the eyes of the owner.

       Lastly, the owner of small business always considers the incomes of this his petit cash, so it can bring him into cash flow problems at the time of paying his liabilities.

       In the business world, where opportunities are challenging every day, the beginner will probably fail at the very start, but the real entrepreneur should be aware of his goals, the opportunities to achieve them and the direction to take, but, above all, what differences himself from the rest.